PETA Porn campaign

Here's an article about PETA using porn to promote veganism. This organization has been known to be sexist in its campaigns, this campaign objectifying women. They claimed that they were attempting to target a different audience, but it seems to me like the target audience in this case would be men who typically access internet pornography

http://in.reuters.com/article/2011/09/19/idINIndia-59427620110919